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Marlon Wayans joins MyPrize as Premier Creator in entertainment platform expansion

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How a precise timing structure drives material differences in marketing efficiency
Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holi...

Pinterest search volume hits 80 billion, topping ChatGPT’s 75 billion
Pinterest CEO Bill Ready claimed the platform processes more monthly searches than ChatGPT after reporting fourth-quarter results that missed analyst expectations on revenue and earnings per share. Re...

While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restruct...

Expedia Embraces Agentic Commerce to Fight Platform Disruption
Expedia Group is responding to the rise of artificial intelligence assistants and agentic commerce both by embracing them and by providing services that draw travelers directly to its own platforms, e...

ByteDance’s Seedance 2.0 Builds Buzz in Expanding Video Generation Market
The latest artificial intelligence breakthrough from Chinese tech giant ByteDance has ignited fresh excitement in China’s AI sector, with its newly unveiled Seedance 2.0 video-generation model going...

OpenAI deploys Cerebras chips for 'near-instant' code generation in first major move beyond Nvidia
OpenAI on Thursday launched GPT-5.3-Codex-Spark, a stripped-down coding model engineered for near-instantaneous response times, marking the company's first significant inference partnership outside it...

The first brands advertising in ChatGPT reveal exactly who OpenAI thinks you are — and it’s surprisingly specific
OpenAI’s first advertisers include Adobe, Target and Ford. Here is why their "common thread" reveals exactly who OpenAI thinks the average ChatGPT user is — and how to spot the ads....

Ontario regulator moves to suspend PointsBet over major NBA betting failures
The Alcohol and Gaming Commission of Ontario (AGCO) is seeking to sideline sports betting operator PointsBet Canada for five days, saying the company failed to properly flag and report questionable w...

IAB Standardizes Ad Terms to Accelerate Direct Buys
The Interactive Advertising Bureau (IAB) proposed new terms for voluntary use in contracts for direct buys of digital advertising. The Direct Buy Addendum v1.0 covers sponsorships, audience...

Michigan Governor drives gambling taxation that could raise $800M for Medicaid
Michigan Governor Gretchen Whitmer has outlined proposals to adjust taxation on gambling, nicotine products, and advertising, arguing the measures could raise nearly $800 million to stabilize the sta...