7 ways to use generative AI in PPC
Google leads AI advertising with machine learning integrated across ad campaigns and types. Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms.
Without ...
Microsoft announce new AI hub in London
Microsoft is opening a dedicated AI-focused office in London, aptly named Microsoft AI London, to focus on advancing language models and tooling for foundation models.
The AI hub will be located in th...
Windows 11 is holding gaming handhelds back
Handhelds fall into two categories, those from original equipment manufacturers (OEMs) that rely on their own software like the Steam Deck, and other third-party handhelds like the ROG Ally and Lenovo...
Microsoft opens a new AI-focused office in the UK
Microsoft is set to establish a new branch in London, focusing exclusively on the research and development of artificial intelligence. Mustafa Suleyman, the head of AI at the technology company, annou...
Microsoft loses key Xbox executive amid continued gaming shake-up
The shake-ups to Microsoft’s Xbox division over the past few months have now seen longtime Xbox executive Kareem Choudhry leave the company, where he had worked for more than 26 years.
Windows Centr...