Twitch streamers lament likely loss of TikTok as an audience referral engine

The impending U.S. TikTok ban could threaten some creators’ ability to grow their audiences across all platforms — not just the embattled Chinese-owned short-form video app.

As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms.

“TikTok is pretty commonly used now for Twitch growth,” said Gappy, a Twitch streamer who asked to keep his real name private. “When we think of the new age of Twitch streamers — Kai Cenat, CaseOh, Jynxzi — they all got their virality through TikTok.”

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