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Ukrainian startup plans to defend companies from disinformation with AI

DATE POSTED:September 12, 2024

A Ukrainian startup forged by war is bringing counter-disinformation to the business world. Osavul was founded in 2022 to fight Russian propaganda. To analyse the threats, the company applied AI analytics to the information landscape. The startup surveys open-source data from social media, websites, and messaging apps. It then identifies harmful narratives — and the sources spreading them.  The narratives have diverse forms. Osavul has detected fake news videos plastered with BBC logos, racial slurs hidden by slang, and generative AI amplifying Russian propaganda. Ukraine’s government has frequently sought the startup’s insights. So have NATO and the UK. But Osavul is…

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