What AI startup Cluely gets — and ad tech forgets — about attention

At first glance, Cluely reads like a parody of startup culture. A 21-year-old founder broadcasting viral videos about chatting on job interviews, dating with AI overlay and hosting parties shut down for “too much aura”. 

And yet here we are: Andreessen Horowitz just led a $15 million investment into the startup that turns a person’s screen into an invisible assistant — a kind of real-time whisperer for meetings, sales calls and even exams. 

Or at least that’s what it wants to be. Because Cluely launched a narrative before it launched a tool. And somehow, it’s working. 

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