What to expect from IFA 2024 Berlin?

IFA 2024 Berlin, the world’s largest consumer electronics and home appliances show, is set to make a grand return to its 100th year!

With a focus on innovation and cutting-edge technology, IFA 2024 promises to be a showcase of the latest advancements in the industry.

Here is what you might expect to see at IFA 2024!

Major brands like Samsung, LG, and Sony are among the exhibitors at IFA 2024 (Image credit) What will IFA 2024 Berlin introduce?

While IFA 2024 is primarily known for its consumer electronics offerings, the show will also feature a wide range of other products and technologies.

Here’s a glimpse of what you can expect:

Intel

Intel made a significant splash at IFA 2024 with the launch of its new Core Ultra Lunar Lake laptop processors. These processors represent a major step forward for Intel, offering impressive performance, efficiency, and AI capabilities.

Some of the key features of Core Ultra Lunar Lake include:

• Lion Cove performance cores: Delivering exceptional performance for demanding tasks.
• Skymont efficiency cores: Optimized for power efficiency and multitasking.
• Intel ARC Graphics Xe2: Integrated graphics for smooth visuals and gaming.
• AI capabilities: Featuring both an AI Processor and an NPU for powerful AI performance.
• Power efficiency: Designed for long battery life and reduced heat generation.
• x86 compatibility: Ensures compatibility with existing x86 software.

Intel launched its Core Ultra Lunar Lake processors at IFA 2024, featuring advanced AI capabilities (Image credit)

Apart from that, Intel showcased the capabilities of Core Ultra Lunar Lake with several AI demos, including:

• Google Chrome OS Help Me Read AI: Demonstrating the processor’s ability to assist with reading comprehension.
• Google’s Magic Editor AI: Showcasing the processor’s potential for creative AI tasks.
• Stable Diffusion AI demo: Highlighting the processor’s capabilities for AI-driven image generation.

Intel has opened preorders for the Core Ultra Lunar Lake processors, and laptops powered by these chips are expected to be available soon.

Qualcomm to bring Google Drive to Windows

Qualcomm has made significant strides in expanding the Windows on Arm ecosystem. The company has successfully convinced Google to release an Arm64 version of Google Drive, which will be available on Windows later this year.

Additionally, popular VPN services like NordVPN and ExpressVPN are now compatible with Qualcomm’s Snapdragon laptops.

Qualcomm is ready to bring LoRA AI models to Android

Qualcomm has also introduced a new eight-core Snapdragon X Plus chip, designed to make Windows on Arm laptops more affordable. This has led to a decrease in the starting price of devices like the Asus Vivobook S 15 and Dell Inspiron 14.

Moreover, Qualcomm is exploring the possibility of bringing Snapdragon chips to desktop PCs. While the company has previously teased this possibility, the Snapdragon X Elite chips have yet to be fully realized in a desktop device.

New laptops

Several laptop manufacturers are expected to showcase their latest models at IFA 2024. Look out for new designs, improved performance, and innovative features.

Acer, for instance, has already made a splash at IFA 2024 with the announcement of its expanded Swift 14 AI laptop line. These new models feature cutting-edge processors from Intel, AMD, and Qualcomm, offering impressive performance and battery life.

New laptops from brands like Acer, featuring Intel, AMD, and Qualcomm processors, were showcased at IFA 2024 (Image credit) Where is IFA Berlin held?

IFA Berlin is held at Messe Berlin. This is a major exhibition center located in Berlin, Germany. It’s one of the largest and most prestigious consumer electronics and home appliances trade fairs in the world.

How many exhibitors are at IFA Berlin?

IFA Berlin 2024 featured over 1,800 exhibitors from around the world. This impressive number showcased the global reach and significance of the event in the consumer electronics and home appliances industry.

Some notable names that exhibited at IFA Berlin 2024 include:

• Major consumer electronics brands: Samsung, LG, Sony, Panasonic, TCL, Philips, and Hisense
• Smartphone manufacturers: Xiaomi, OPPO, Vivo, Honor, and Realme
• Laptop and PC manufacturers: Dell, HP, Lenovo, Acer, and Asus
• Home appliance brands: Bosch, Siemens, Electrolux, Miele, and Whirlpool
• Gaming and VR companies: Sony PlayStation, Microsoft Xbox, Oculus, Valve, and Razer
• Smart home brands: Google Nest, Amazon Alexa, Sonos, Philips Hue, and Ring
• Wearable technology brands: Fitbit, Garmin, Apple Watch, Samsung Galaxy Watch, and Polar

This is just a small sample of the many companies that will be exhibited at IFA Berlin 2024.

Featured image credit: IFA Berlin