Which? sues Apple for $3.8B, alleging unfair iCloud practices in the UK

The consumer rights group Which? is suing Apple for £3 billion ($3.8 billion), alleging the company unfairly promotes its iCloud service, impacting around 40 million UK customers who could receive £70 each if the lawsuit succeeds.

The claim suggests that Apple breached UK competition laws by giving iCloud preferential treatment, restricting customer choice to Apple’s own storage option. According to Which?, Apple’s practices discourage users from exploring alternative storage providers, leading many to rely on iCloud for storing photos, videos, and other data.

Around 40 million iCloud customers could be entitled to up to £70 in compensation.

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