Why Horizon and Havas are joining forces

French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool their media operations in the United States, through a joint venture set to command $20 billion in annual billings. 

The arrangement is an attempt to compete more effectively for U.S.-based clients with global reach amid an agency sector undergoing a series of slow motion earthquakes as Horizon and Havas’ holdco cousins merge, disintegrate and decline. 

“This was a unique opportunity for us to bring [a] new proposition into the game,” Peter Mears, Havas Media Network global CEO, told Digiday.

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