WPP’s Open Pro AI suite already faces competition from Google and Canva

Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launched self-service platform aimed at small-to-medium sized businesses, Open Pro, to turn things around.

The trouble is that tech companies like Google and Canva seem to have the same idea. Google on Wednesday (Oct. 29) released Pomelli, an AI marketing tool “designed to help SMBs more easily generate scalable, on-brand social media campaigns.” And on Thursday (Oct. 30), Canva launched its creative operating system, which includes Canva Grow, a marketing platform that allows brands to design and launch ads across platforms like Meta.

Following the launch of similar solutions from Amazon, Comcast and Meta, it means there’s already competition to provide an AI-powered agency-in-a-box.

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