WTF is Google’s Universal Commerce Protocol?

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible.

Most recently, Google launched its Universal Commerce Protocol (UCP) — a foundational layer which looks to enable agentic shopping in the tech giant’s ecosystem.

Google’s UCP is an open source standard for online shopping. Like any standardized protocol, it works as a universally accepted set of rules, specifically in this instance to allow different stores, apps and platforms to talk to each other in the same way. That includes products, prices, carts, checkout, payments and order status — all structured so systems can interact with each other without cumbersome, custom integrations every time.

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