‘From the boardroom to the breakroom’: The rise of fractional execs

What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom.

In case this movement has flown under your radar, fractional roles are essentially high-level executive positions filled on a part-time or contract basis, offering companies flexibility and expertise without the long-term commitment.

What started as a solution for companies needing a CMO – because, let’s face it, not every exec slot screams “full-time” – has now spread to every corner of the organization.

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