‘A joint effort’: How Wells Fargo sets expectations for how it works with influencers

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As the creator economy grows, the very definition of what makes a creator or influencer changes. It has expanded to be inclusive of everything from college athletes under the name, image and likeness (NIL) policy change in 2021 to the latest crop of virtual influencers, springing up alongside generative AI advancements.

For Nicole Dye Anderson, svp, head of media relations and influencer strategy at Wells Fargo, influencers can extend to anything from celebrities to media personalities.

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