2024 was a trillion dollar year that signals slower days ahead

Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. 

It’s an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days when spending surged on the back of unexpected, chaotic tailwinds.

How much this slowdown bites depends on the source, but one thing is clear: while 2025 shows potential for another solid year in ad spending, optimism should be tempered by a mix of slowing growth, regional disparities and uncertainty surrounding the return of a Trump administration in the U.S. 

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