Sixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis.
Why we care. This finding may seem a bit surprising considering an analysis that found 94% of Google Search Generative Experience links are different from its own organic results. But it’s also good news that if you’ve prioritized SEO for Google and have focused on building a notable brand, you should be off to a good start on optimizing for Perplexity.
Where they differ. BrightEdge compared SGE and Perplexity to see where they differed. Of note:
Why they differ. It’s all about data. Google has collected a lot of this data.
Perplexity growing. Perplexity has grown to 15 million monthly active users. With this growth, referrals have also increased 40% month-over-month from Perplexity to brand sites since January, according to enterprise SEO platform BrightEdge and its Generative Parser.
Citations. Perplexity provides 5.28 citations, on average, per response. Also of note: Perplexity shows “drastically” more citations in Restaurant and Travel responses.
The report. BrightEdge published its research as part of its resource, The Ultimate Guide to Perplexity.
Dig deeper.