Ad tech’s take: early reactions to Google’s third-party cookie demise

Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates.

Here’s a rundown of the reported notable effects on ad tech companies from their latest quarterly updates.

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