Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen

Sometimes it feels Google can’t do right for doing wrong, but let’s not feel overly sad for a company that generates hundreds of millions in daily ad revenue.

As Digiday noted on multiple occasions, April was a tumultuous month for the online advertising giant. Multiple antitrust trials placed its data firehose Chrome at risk of a forced sell-off. Then, there’s the fate of third-party cookies in the market-leading web browser, a saga that has been a central strand in its narrative arc in the 2020s.

A parallel strand to Google’s narrative throughout the 2020s has been the threat AI poses to what many consider Google’s moat: its search advertising business, which generated more than 50% of its ad revenue last year.

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