Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance.

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. 

Still, on the conference stage and sidelines of Advertising Week, New York, attendees busied themselves with thoughts of the more recent antitrust trial; for some, the ad tech landscape will prove a more messy affair.

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