Agencies take diversity efforts beyond the numbers

Given the fact that marketers are slowly shrinking away from supporting diversity initiatives, it’s incumbent on media agencies to take diversity programs beyond the numbers. And their approaches range from transforming the workforce to leveraging data to make better-informed decisions to continue to foster equity.

Throughout Digiday’s Media Buying Summit in Palm Springs, Calif., which wrapped yesterday, agencies shared their evolving strategies across diversity, equity and inclusion (DEI) and how these programs are integrated into their organizations – from hiring and recruiting efforts to client-facing work.

Increasingly, agencies are tasked with demonstrating the impact of their DEI efforts and building these initiatives as a part of their organizational culture and business strategies.

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