AI Briefing: How the AI race could pay a role in Google’s antitrust trial

Google’s upcoming antitrust trial brought on by the U.S. Department of Justice looks at the the search giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI — and Google’s role within it.

While much of the case is focused on Google’s actions in the digital advertising market, some pre-trial evidence from Google and the DOJ already highlighted various aspects of the giant’s AI efforts. The trial, scheduled to begin today, also has legal and ad-tech experts saying the outcome could be critical for the competitive landscape with AI tools for advertising, information and content creation.

Some see Google’s efforts to talk about AI as a means of blurring the lines between market definitions and creating confusion between the open-web display advertising market outlined by the DOJ. However, the definition of these markets is a key factor in the case being made by the DOJ and the states.

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