AI Briefing: This startup is using Salesforce for its AI-powered semantic search for e-commerce

As tech companies integrate large language models into various search platforms, a pair of Pinterest veterans hope their startup’s new integration with Salesforce will improve AI-powered search for e-commerce.

Vantage Discovery, a generative AI-powered SaaS platform, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. Using AI models from companies like OpenAI and Anthropic, companies can use Vantage Discovery’s API to better understand user queries beyond just keywords. Indexing information from a retailer’s own website also lets Vantage enable companies to give shoppers more personalized recommendations.

“How people handle that today is [by using] a very separate machine-learning stack for the retrieval layer,” co-founder Nigel Daley told Digiday. “And most of the retrieval layers are kind of fairly dumbed down. They’ll try to bring up as many products as they can back and they think will [be of interest], but they kind of cast a wide net. Problem is, the wider the net, the more it costs.”

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