AI promised ad efficiency, Bayer wants meaning

With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.

Which is why the pharmaceutical company is leaning on CreativeX, a creative data and automation platform that helps brands measure and standardize output across every market, platform – and now creator partnerships.

The two companies have worked together for more than five years, a period in which Bayer’s marketing operation has evolved from churning out content at scale to operating more like a precision system – one that evaluates every piece of creative, scores it, and shares with agencies to meet specific benchmarks before anything goes live.

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