Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting.

With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the goal of driving investments solely toward campaigns for an intended target audience.

“A wasted impression is an impression that a company doesn’t want to buy and an audience doesn’t want to hear,” said Gretchen Smith, vp of media at ARM. “In traditional podcast advertising, you buy a show and all of their listeners with little choice on who hears your ad. But with this, we can trigger the impressions to serve when we’ve identified the audiences we want to reach.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.