Brands prepare for more shoppers to buy from their phones this holiday season

This story originally published on sister site, Modern Retail.

With roughly seven in 10 Therabody customers coming to its website on a mobile phone, the health device company’s digital experience team has been heads down getting ready for the holiday season. Some changes they made this summer in preparation for the holiday shopping season include adding quick-pay options at checkout, as well as putting product video and minimal copy on social ads to repeatedly capture the imagination of shoppers scrolling by.

“We need to think about everything as mobile-first,” said Caitlin Berzok, svp of digital experience at Therabody. “The shopping experience is fragmented into micro-moments over the course of the day or our week; it may take several interactions for a customer to make a purchase decision.”

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