Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms

For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands.

For the most part, clauses around content have stayed the same around election cycles, according to Bright, founder of The Influencer League, a digital platform specializing in influencer education and management. For example, brands have required contracted influencers and creators to honor a quiet period around campaign work, limiting content that is deemed political or unaligned with the brand.

However, as the U.S. election season looms this year, brands are more adamant than ever about working with apolitical influencers to ensure brand safety, she said. “This is actually the first time that I’ve seen some brands double down as much as they have,” Bright said.

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