As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy 

The WNBA’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact.

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol.

The latter has signed up to sponsor the NBA ahead of the 2024-25 men’s season. In major part, according to Andreas Osbar, CEO of Castrol Americas, it’s a move to align the brand with the WNBA and its increasingly broad fanbase. The financial details of the partnership were not shared.

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