The case for in-flight advertising for audience engagement and retargeting

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising.

In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a captive audience of real people who have time on their hands. It’s a digital channel, so marketers can accurately track performance — and bots can’t access these in-flight portals, so every click, view and impression is legitimate.

The in-flight audience is also highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively.

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