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Report: Amazon Video Streaming Tops $1.8 Billion in Ad Spending Commitments
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total in...
Report: Connected TV Ad Platform MNTN Considering Early 2025 IPO
Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan Stanley to work on its initi...
Key takeaways from the ad tech trial
This week we finished making our case in the Department of Justice’s lawsuit about some of our advertising technology....
California cracks down on ‘misleading’ online purchases with AB 2426
The state of California has passed a law, AB 2426, which will see stricter regulations around the sale of digital media. It builds on existing false advertising laws and includes games, films, books, ...
Inside the Stream: New Google and Roku Streamers, Disney+ Paid Sharing Launches and More
Four topics for this week’s podcast: Both Google and Roku announced new streaming media devices this week, with Google launching its Google TV Streamer, which is positioned as the “next gener...
Inside the Stream: New Google and Roku Streamers, Disney+ Paid Sharing Launches and More
Four topics for this week’s podcast: Both Google and Roku announced new streaming media devices this week, with Google launching its Google TV Streamer, which is positioned as the “next gener...
How To Start a Book Blog and Make Money
Do you want to learn how to start a book blog? Starting a blog changed my life. When I began Making Sense of Cents (the blog that you’re reading right now!), I had no idea that sharing my writing...
Gambling ads on Premier League opening weekend nearly treble compared to last season
Betting advertising almost trebled on the opening weekend of the 2024 English Premier League compared to the start of the previous year according to a new report. Analysing UK Premier League coverage ...
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s ...
Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled...
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