As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.

It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means. 

The only insight they have into Snap’s AR plans came from interviews he gave during his company’s recent partner summit, where he hinted that upcoming investments in AR and a new operating system could bolster the platform’s ads business. 

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