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New Starbucks Boss Reportedly Pulling Back on Discounted Drinks
Discounted drinks are reportedly becoming rarer under the leadership of Starbucks’ new CEO. Brian Niccol became chief executive in August, and the company has since scaled back the array of disco...
Google Seeks Pause in Play Store Antitrust Ruling
Google wants to pause a ruling requiring it to open its Play Store to rivals. The tech giant argues that U.S. District Judge James Donato’s injunction order from earlier this month would hurt its bu...
The success of DePIN is in all of our pockets
The following is a guest post from J.D. Seraphine, Founder and CEO at Raiinmaker. In an era where technology advancements continuously reshape the landscape of our daily lives, mobile devices have eme...
X drops Unilever from its ‘advertiser boycott’ lawsuit
Image: The Verge X is dropping claims against Unilever in its lawsuit that accuses advertisers and bran...
Tesla’s ‘Cybercab’ Event Shows Autonomy Still More Hollywood Than High-Impact
What has four wheels, two seats, no steering wheel and arrived a few years late? Tesla’s long-awaited robotaxi, which CEO Elon Musk had predicted in 2019 would be launched by 2020. But it wasn’t ...
US gamers will soon be able to buy Xbox games on Android phones
Android users in the US will be able to buy and play Xbox games on their phones starting in November due to a landmark ruling that forced Google’s hand. Microsoft has announced that it will be updat...
Brands are cautious about Google and Meta’s generative AI holiday ad push
This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still uns...
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still v...
As digital advertising has evolved, marketers are re-evaluating their DSPs
Kelly MacLean, vice president, engineering, product and science, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more ...
DSPs are leaning on automation and customer service to drive campaign performance
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better t...
Newswire > Tag: advertising
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