Tag: advertising | BizAndTech Newswire

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The Harris-Walz Tech Policy Platform… Is Still Bad
As we head into another Presidential election, one thing has been consistent from the last two such elections as well: the tech policies of both major parties are terrible. The Donald Trump Republican...

Bet365 named as first sports gambling sponsor of UEFA Champions League
United Kingdom-based gambling giant Bet365 has been confirmed as the official betting partner of the UEFA Champions League. The European governing body of club soccer announced the landmark deal on ...

How bid shading drives cost efficiency for advertisers in a world without ad IDs
Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying. ...

Why multichannel TV viewing requires a balance between linear and streaming
Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive bus...

AI washing is the puppet mastery of our modern world
In recent years, the use of artificial intelligence (AI) has grown exponentially and with that, the usage of AI washing has been massively increased across various industries. From healthcare to finan...

7 ways to segment Performance Max and Shopping campaigns
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and ov...

How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
Demure this, Brat Summer that. If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media, — that’s because it is, according to agency exec...

Report: Google encouraged advertisers to target teens on YouTube
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key deta...

Banks Realize Backing Elon’s Twitter Buyout Is Close To ‘The Worst Buyout Of All Time’
So we just wrote about how advertising on ExTwitter remains in freefall and is likely down between 75 and 85% from when Elon took over. And now the Wall Street Journal has a piece recognizing that the...

Elon Musk’s Twitter takeover caused huge trouble for banks
The loans used by Elon Musk’s Twitter takeover have become the worst merger-finance deal for banks since the financial crisis of 2008-09, according to a report. The seven banks involved in the deal,...

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June