How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’

Demure this, Brat Summer that. 

If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media, — that’s because it is, according to agency execs. Social media trends are infiltrating other media channels as is the language that originated on social feeds.

“This appears to be the next evolution in cross-channel advertising,” said Holly Willis, founder and CEO of creative agency and marketing consulting firm Magic Camp, in an email. “Now, we’re embracing broader cultural trends that originate online and integrating them into above-the-line platforms.”

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