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How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani
Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach...
Marketing Briefing: The case for and against Omnicom acquiring IPG
It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combinat...
Roku's 2025 Predictions
https://advertising.roku.com/2025-predictions...
Puma Unveils AI-Designed Sneaker, Sparking Debate on the Future of Fashion Creativity
Artificial intelligence (AI) is rapidly reshaping how major fashion brands conceive and design products, highlighted by Puma’s release of a new AI-developed sneaker this month. The growing adoption ...
Reimagined Enron teases world-changing summit with enigmatic new leader
The rebranded Enron Corporation revealed Connor Gaydos as its new CEO and announced a January summit where it plans to release a transformative new technology that will “truly change the world forev...
Why advertisers and media companies need to take malware threats seriously
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat actors buy and sell exploit kits and malicious soft...
The new era of digital is outcome-focused and geo-powered
Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t to make room for transformative opportunities. For the advertisi...
Reddit Launches Test of AI-Powered Search Tool
Reddit has launched a test of an artificial intelligence (AI)-powered conversational interface designed to answer questions by providing information and recommendations based on conversations and comm...
Roku's 2025 Predictions - A Q&A With Tedd Cittadine
Roku has released its 2025 predictions report. Tedd Cittadine, SVP of Streaming Services Partnerships at Roku, discusses the key findings, including the impact of price increases on audience retention...
NZXT’s Flex PC rentals are still ‘misleading’ and ‘predatory,’ claims Gamers Nexus
Image: NZXT Gamers Nexus has released a video deconstructing NZXT’s defense of its Flex gaming PC purchase and rental program. In it, host Steve Burke says the company is still misl...
Newswire > Tag: advertising
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