How AI-driven intent signals reduce your Cost Per Acquisition (CPA)
Is your marketing budget being increased every year? But most businesses still face the challenge of rising customer acquisition costs. Inefficient targeting is one significant cause, companies usuall...
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and down...
The Digital Economy’s Longest-Running Grudge Matches
In the digital economy, not every war is fought over market share. Some are fought over principle, some over pricing and some, let’s be honest, because an adult in a black turtleneck or Patagonia ve...
