Reddit launches AI-powered tools to boost ad creation
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper.
These tools aim to help advertisers, especially small businesses, cre...
Gemini at Work 2024
Gemini at Work, a Google Cloud event in Sunnyvale, discussed how businesses are using generative AI....
US launches AI partnership with Meta, OpenAI, Nvidia, and more
On Monday (Sep, 23) a new initiative was announced by the United States government, with eight of the biggest AI companies involved.
The Secretary of State Antony Blinken launched the Partnership for ...
There is no ‘best’ Google Ads bidding strategy, study finds
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option.
That’s just one interesting findin...
How causal impact studies work and when to use them in PPC
We’re constantly seeking ways to optimize our PPC campaigns and maximize impact.
Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...
Google adds support for sale pricing and priceType property
Google has added support for sale pricing examples and priceType property to the schema and markup in its Merchant listing documentation. Google said that this makes “it easier for merchants to sp...