CG Life doubles in size by buying a digital shop to expand its health and sciences targeting

Integrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.

The combination doubles CG Life’s size, now totaling 150 employees together, and will allow the agencies to strengthen their focus on commercial life science brands and digital omnichannel strategies. Toolhouse, founded in 1995, specializes in working with biopharma companies to organize and strategize data, user-centric design and marketing technologies.

Financial terms of the acquisition, which closed on March 22, were not disclosed.

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