CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

This is the second half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here.

Pinterest, Reddit and Snapchat all saw increased marketer usage in 2024, according to Digiday+ Research’s Q1 2024 survey that asked marketers about social media. Pinterest usage increased by 7 percentage points, while Reddit and Snapchat’s usage both grew by 5 percentage points respectively. All three platforms are likely to have benefitted from the drop-off in marketers’ usage of TikTok and X as advertisers have sought to diversify their investments and address brand safety issues. But Pinterest, Reddit and Snapchat have also made concerted efforts to grow their ad revenue over the past year.

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