Confessions of an agency exec on using AI in global campaigns despite regulation

While most AI companies have headquarters in Silicon Valley, U.S. federal lawmakers have not yet broached regulating the sector. President Donald Trump has even gone so far as to encourage the tech’s development and removal of federal regulations that could hinder AI development and deployment in The White House’s AI framework.

And while there are AI laws that vary by state, the lack of federal regulation sets a loose framework that could be hard for marketers to hang their hat on. But that stands in stark contrast to Europe’s existing, stricter data and privacy laws — and new calls for AI transparency, copyright protection and public safety as of July. Global brands might soon find themselves at a crossroads as to where and how generative AI can be used in campaigns.

However, it’s a nuanced conversation that hinges on advertisers’ appetite for AI, governmental bodies and campaign goals, according to an AI lead at a global agency.

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