Digiday+ Research: Cannes attendance is expected to increase, with attendees in it for meetings and making deals

Thanks to Blockboard for sponsoring Digiday’s Cannes coverage and presenting this Digiday+ Research, normally available exclusively to paying subscribers.

It’s that time of year again for members of the advertising industry to head to France for Riviera views and the Cannes Lions International Festival of Creativity. And, according to a recent Digiday+ Research survey of agency, brand, retailer, publisher and technology professionals, more industry members will be heading to the event this year, with meetings and dealmaking in mind.

Digiday’s survey found that, this year, 40% of ad industry members have plans to attend Cannes in the South of France this year. This is a significant jump from last year, when not even one-quarter of agency, brand, retailer, publisher and tech pros (22%) said they were planning on attending the event.

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