Digiday+ Research: How advertisers are approaching spend in the upfront market

Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this Digiday+ Research, normally available exclusively to paying subscribers.

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It’s that time again: The yearly upfront event is taking place this week. As the TV and streaming landscapes continue a massive shift, it will be important to keep an eye on how marketers’ upfront spending shakes out.

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