Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way

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As the first quarter of 2024 comes to a close, it’s becoming clearer where publishers’ revenue priorities lie after a tumultuous 2023. According to Digiday+ Research surveys of more than 150 publisher professionals, direct-sold ads are their major focus this year, while they let up on the gas for other areas of their business, including subscriptions and affiliate commerce.

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