Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.