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The case for and against bringing programmatic in-house
More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise. In theory, they’re doin...

Why Walmart is basically a tech company now
This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing ...

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video. At ...

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may fe...

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance
Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – wi...

In Q1, marketers pivot to spending backed by AI and measurement
Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clear...

GLP-1 draws pharma advertisers to double down on the Super Bowl
The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare produ...

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune...

Brands invest in creators for reach as celebs fill the Big Game spots
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on ...