DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024

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Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable. As the industry navigates these turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies. Dive into our rundown of what’s trending and what’s tanking at this year’s conference to stay ahead of the curve.

In 
ID spoofing controversy
Out 
MFA controversy

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