Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists 

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising.

Even with Google’s recent change of heart regarding third-party cookies in Chrome, the industry is embracing sophisticated data integration technologies to navigate away from cookies overall.

MiQ, a global programmatic media partner, collaborated with Experian to enhance its identity spine and address the challenges of a cookieless era. By integrating Experian’s cross-device graph, MiQ expanded its audience reach and improved targeting accuracy, gaining a nomination for Best Cookieless Identification Technology. The partnership led to a 51% increase in seed audience reach and a 64% boost in universal ID targeting, with Experian’s solution matching 6.5 devices per IP address. 

Intuit Mailchimp, the leading AI-driven platform for email and marketing automation, earned a finalist slot for Best Personalization and A/B Testing Platform. Its automation tools allow companies to send personalized messages across channels, while A/B testing refines strategies based on customer preferences. For Club Soda, Mailchimp’s customer journeys, conditional content and integration tools enabled targeted, segmented communication. This approach led to high engagement rates, consistent sales and an average click-through rate of 3.14%, demonstrating the platform’s effectiveness in driving growth and generating revenue for businesses of all sizes.

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