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Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns. Closing arguments,...
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space.
For a number of media agencies looking to place their political ad dollars down in this major election year, they are paying attention to CTV and DOOH as additional...
Retailers are either beefing up their retail media networks or launching their own, as the retail media arms race continues to heat up and Google moves very slowly toward its third-party cookie apocalypse — giving retailers the opportunity to hock their first-party data in an attempt to fill Google’s cookie-sized hole. CVS is one such retailer.
However, measurement and attribution are common...
Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy.
Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing. Now, despite uncertainty over the future of TikTok, industry experts...
Publishers could see the writing on the wall when it came to Google’s announcement that it was delaying cookie deprecation from Chrome yet again.
And while there’s a shared commitment amongst media execs to continue testing cookieless alternatives in the meantime, allocating resources to delve further into Google’s Privacy Sandbox isn’t going to happen — at least not until the company...
On the last day of the IAB’s four-day NewFronts, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – despite the latter social media platform dealing with a tricky legal situation in the U.S.
TikTok addressed the ban – and its plans to fight it – in a private event held Wednesday night. More on that below.
The key details:Continue reading this...
Lawyers for the U.S. Justice Department and Google yesterday began their closing arguments in an ongoing antitrust trial, which comes nearly nine months after it began and more than three years after its filing in 2020.
The high-stakes case taking place in U.S. District Court centers on whether Google broke U.S. antitrust laws to maintain its monopoly. That requires the DoJ — and a group of...
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider.
Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers and 14% aren’t sure...
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms...
In 2024, marketers need to be paying attention to anime.
For decades, Japanese animation was viewed as a niche interest, the exclusive territory of nerds and basement-dwellers. But over the past few years, anime has hit the mainstream in a big way — and in 2024, brands such as McDonald’s are starting to pay attention.
In the past, anime-based marketing efforts have largely been a focus of...