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Cannes Lions is officially underway, and holding company Omnicom is wasting little time forging ahead with unveiling partnerships with major publishers and platforms as it digs deeply into harnessing the power of ‘live’ — be it live sports, live shopping or even live-streaming.
Today, Omnicom is announcing separate partnerships with Disney and with Walmart, Digiday has learned.
The Disney...
There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ways to make it easier for brands to make their own ads using generative AI.
But in at least one case, there’s another way in which brands are leaving creative agencies by the wayside: creating...
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Member Exclusive Future of TV Briefing: A Q...
Next week’s Cannes Lions festival in the south of France will bring CMOs, holding company execs and consultants together for the industry’s biggest bazaar.
While the creative shops are there exclusively to gather up armfuls of Lions and keep the regional vineyards in business, media agencies tend to spend the week shoring up their existing accounts and teeing up their next pitch when they’re...
The job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever.
Job seekers say they’re seeing hundreds of roles for brands and agencies describing wanting a unicorn of talent that can do everything from social media content creation to event marketing management. Hiring processes...
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If this is your first time (or if you want a refresher on what you might expect), here’s what we can tell you about Cannes Lions 2025 so far:
Who’s going: Shrinking marketing budgets, slower client decision-making and economic headwinds are forcing agencies to rethink how they afford to show up at Cannes without bowing...
It’s no secret that retail media networks are seeing a boon in business and viewed as a bright spot in advertising. Financial institutions are chasing those dollars now, too, from the likes of Chase and Revolut.
PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers, dubbed Transaction Graph, that segments audiences based on...
As thousands of agency folk grab their passports, sunblock and antacids to head to Cannes next week for the annual Lions fest, Omnicom has quietly hammered out its strategy and message it’s taking to the Croisette. That message is, it’s time to capture the myriad opportunities for live — be it live-streaming, sponsorship of live sports, live shopping, etc.
Digiday has learned of a number of...
This story was first published by Digiday sibling ModernRetail
In an email to employees in May, after pulling back on some diversity, equity and inclusion goals, Target’s CEO tried to reassure employees that its values are not up for debate and that it is still a retailer for everyone. Some retail and communications consultants told Modern Retail that the message was vague or failed to...
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Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
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Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. That’s why...