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Google’s AI Overviews feature marked its first birthday this week.
The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun actively examining how their sites can appeal to both human users and AI crawlers, throwing established SEO...
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. This move signals the broader strategic shift toward AI-driven advertising and an end to the old AppNexus as many once knew it.
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The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending
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Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types.
The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the evolving digital advertising landscape on stage. The discussion included Google’s prolonged...
AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl.
There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and their clients are still in the foothills of this shift, not anywhere near the summit.
“AI has not as of yet transformed the remuneration model,” said Forrester...
This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them.
As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning more heavily on paid...
The creator economy is growing rapidly, but the technology infrastructure required to manage and scale it has yet to catch up. It’s a problem that some creator platforms are now trying to solve.
Major creator platforms CreatorIQ and Captiv8 expanded their measurement and AI functions last week for creator vetting and brand safety for brands and agency users working with creators. Other creator...
Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they will impact the economy. In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts.
A University of Pennsylvania Wharton...
This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future.
With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future.
The Washington Post’s leadership struggles to find...
Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.
What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s weeklong industry parade.
TelevisaUnivision rolled out vertical video mini...
Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources.
Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned sunsetting of the DSP,...