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AI-powered chatbots are scary smart, thanks to the large language models undergirding them. But they’re only as smart as the data they’re trained on.
Two major factors can inhibit the AI chatbots being created by brands and publishers: the timeliness of the bots’ training data and the inclusion of proprietary information in that data set. In the first case, a company would need a way to pass...
TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals.
Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as a dependable partner — proof that, in advertising, consistency can sometimes outweigh certainty.
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The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both and expanding access to applicants. It’s a push for more inclusivity, per the non-profit foundation, in response to industry demand. But as diversity, equity and inclusion policies have shifted particularly...
If you were to sum up the first 100 days of Trump’s presidency — a milestone we just passed on April 30 — with one word you’d likely use “uncertain” to do so. And for marketers, well, uncertainty is toxic.
There’s been an expectation of chaos this time around, but that expectation doesn’t make the reality any easier to manage — it’s hard for marketers not to get caught in the slipstream of...
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The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently — 2020 and 2022 in particular — that provide a guide of sorts for how the 2025 upfront market may go.
Donald Trump’s tariffs have put the economy on edge just as TV networks, streaming services,...
Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly should be undone.
The proposals for the remedies phase of the adtech trial were mapped out on Monday in written filings. These come days after they were outlined to U.S. Judge Leonie Brinkema, who last...
Creators are flocking to LinkedIn — and brands’ dollars are right behind them.
As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming.
B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the “past few months,”...
Media agency network GroupM was once the market’s apex predator — and the engine room of industry giant WPP.
The London-headquartered holding company still looks to its media business to power a long-term return to commercial growth following years of drift. But in the words of WPP boss Mark Read, the media network is going through “a tough time” and sits “at the mercy of the markets”....
More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for their connected TV (CTV) campaigns. It’s another sign that competition between the big DSP providers — a triumvirate including The Trade Desk, Amazon and Google — continues to heat up. And it comes despite Google’s recent challenges in court to its expanded power and influence over the...
With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to the U.S. declined 14% year over year, according to the U.S. Travel Association, which also found, if the decline is maintained throughout the year, the U.S. will see a $21 billion loss in “travel-...