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TikTok is aggressively courting creators and agencies to showcase the revenue potential of its livestreaming tools.
TikTok says its creators are now collectively generating $10 million in revenue daily through livestreaming — a figure the company shared during an in-person mixer for creators, agencies and press at its New York City headquarters on April 24.
The event was part of an ongoing...
Earnings season can be windows into what major marketers’ are thinking — especially amid the ongoing economic uncertainty caused by President Trump’s tariffs. In recent weeks, marketers have experienced decision paralysis; been expecting chaos (and regularly using the replanning muscle they formed early on in the pandemic); pushed for more flexibility in deals; and focused on operational...
Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information online but how that information is monetized — the hot takes are flying. In the absence of straight answers, the industry has done what it does best: speculate. Digiday sifted through the noise to bring you the sharpest, spiciest and most side-eye-worthy takes out there...
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In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party platforms. The question is, in a vertical that’s growing at breakneck pace, how are these deals being struck? The answer is found in the joint business plans...
A new category of bots is quietly becoming one of the biggest forces reshaping the web: gray bots.
Spiders, crawlers and scrapers have long plagued digital media. But as generative AI mutates the threat for advertisers and publishers one security firm has created the term “gray bots” to illustrate the blurred line between real and fake traffic — and between legitimate activity and harmful...
The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times like this: rank the fallout. Who’s strutting away from this mess like it was all part of the plan, and who’s quietly updating their deck to pretend they saw it coming?
Fair warning: the ground is...
With TikTok’s future hanging in the balance, music promoters are widening their focus from TikTok to creators on other short-form video platforms such as Instagram and YouTube.
Although President Donald Trump extended the deadline for the government-mandated U.S. TikTok ban on April 5, marketers of all kinds — including music promoters — remain uncertain about whether the platform will stick...
President Donald Trump’s tariffs have advertisers on edge, and many are hesitant to shell out on long-term spend commitments, like the ones found in retail media’s joint business plans. Small businesses, however, are keeping their foot on the gas, increasingly turning to retail media networks in a bid to boost brand awareness in a saturated digital marketplace.
Both fragrance brand Each...
Just when publishers thought Facebook was done, it’s pulling them back in.
Publishers have witnessed a recent year-over-year spike in Facebook referral traffic, and it’s — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program.
Of the 10 publishers Digiday spoke to for this article, several are on track to make between six and seven figures...
It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of the Trump administration. It’s a lot for marketers to manage. Even though they expect chaos, they need guidance.
To get a sense of how some...