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As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire media and marketing world – some agencies are putting it to valuable use in varying disciplines. Every holding company has either appointed an AI czar or formed units that harness generative AI powers to advance creative efforts.
Brandtech Group’s Jellyfish digital...
As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war.
Narrated videos and AI-generated memes are flooding consumers‘ feeds across TikTok, X and YouTube as the U.S. and China battle over tariff increases. This Wednesday, the U.S. imposed a...
Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June.
The campaign was assembled just a week before its April 11 debut, highlighting the agility required of...
This story was first published by Digiday sibling WorkLife
After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.
Since taking charge last...
For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need.
Now, that’s starting to change.
Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may seem like a modest semantic update but in the context of...
Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any real difference?
In a landmark ruling, Judge Leonie Brinkema has found Google guilty of antitrust violations in two of the three markets at the heart of the Justice Department’s long-running case...
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivals and took over online advertising — straight from the people who were caught in the crossfire.
But for those...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...